De Beers Group Auctions, a subsidiary of diamond miner De Beers, on Tuesday launched its new digital auction portal, which is aimed at enhancing customers’ bidding experience. “At De Beers Group Auctions, our raison d’etre is to provide our customers a smart and seamless way to source natural diamonds. We plan to do that through continuous improvement of our industry-leading auction platform to allow customers to buy from us online with greater ease and unprecedented levels of product data with greater transparency.
