Demand for platinum, the price laggard of the high-flying platinum group metals basket, is being actively promoted on several fronts, Implats reported on Thursday. Following the company’s presentation of stellar cash-generating and dividend-yielding financial results, which featured a gross profit margin surge of 240% to R23.3-billion, Implats CEO Nico Muller and Implats Group executive: corporate affairs Johan Theron spelt out short- and long-term promotional activities that are poised to put platinum back in the pound seats.
