With retail investors owning close to 40 000 t of gold, valued at about $2-trillion, the World Gold Council (WGC) aims to set the bar for product providers across the global retail gold market and further encourage retail investors to place their trust in gold through the publication of its Retail Gold Investment Principles (RGIPs). The RGIPs are intended to provide high-level, best practice principles for providers of all kinds of retail gold investment products and, through their adoption, ensure the highest levels of fairness, transparency and integrity are instilled across the market.