De Beers Group’s diamond brand, Forevermark, unveiled the first boutique in its Next Generation Retail Concept, located within jewellery department store Caibai, in Beijing, China. The newly renovated 100 m2 boutique breaks away from the traditional across-the-counter service, inviting consumers to discover the world of Forevermark through an immersive, interactive and informative experience, the company explained in a statement on Friday.
