Tech giant Apple Inc (NASDAQ: AAPL) has revealed it will use 100% recycled rare earth elements in a key component included in its new iPhones.
As outlined in the environmental reports for the new iPhone 11, iPhone 11 Pro, and iPhone 11 Pro Max, the devices’ “Taptic Engine,” which allows iPhones mimic a physical button click despite being a flat pane of glass, will all be manufactured with recovered rare earths.
The part represents only a quarter of the total rare earth elements used in each iPhone.
The part represents around 25% of the total rare earth
elements used in each iPhone, the company said, adding that the move was
“not related” to trade tensions but could help it maintain a steady
supply.
“This is one of those happy coincidences where what is
good for the planet is really good for business at the same time,” Apple’s
environmental chief Lisa Jackson told Reuters. “One of the things we
talk about a lot internally, just in general, is how much more resilient this
makes our supply chain.”
China, the world’s largest producer and consumer of rare earths, has threatened to use its market dominance to make a political point in the ongoing trade war with the US.
Washington imports from China about 80% of the group of 17 chemical elements used in both consumer products, from phones to electric car engines, and critical military applications including jet engines, satellites and lasers.
Daisy at work
In its annual environmental responsibility report released earlier this year, Apple said it was recovering 32kg of rare earths from every 100,000 iPhones it recycles, thanks to a robot named Daisy.
“Elements like neodymium, praseodymium and dysprosium are
used in magnets for audio applications, in cameras, and in haptics technology,”
Apple said. “Traditional recyclers don’t recover these rare earth elements
because they are used in small quantities, and technology has not advanced
sufficiently to recover them.”
The company has also made headlines recently due to its attempts to buy long-term supplies of cobalt directly from miners. The move is seen as a way to ensure sufficient supply of the metal, an essential ingredient in the batteries that power its phones and tablets.
Apple has increased its engagement with cobalt miners in recent years due to scrutiny from international human rights organizations. According to Amnesty International, about 20% of the cobalt mined in Congo is extracted by hand by informal miners including children, often in dangerous conditions.