The Minerals Council South Africa – formerly the Chamber of Mines – officially rebranded in May 2018, repositioning the organisation to reflect, “the promise of the future”, by amending its role and ethos to drive a positive reform agenda that enables the industry to reach its true economic and transformation potential, says Minerals Council CEO Roger Baxter. He explains that the rebranding was a signal that the industry is “moving forward, building a new legacy and creating a future all South Africans can be proud of”.
