Electrical equipment group aims to penetrate new markets with integrated offering

Electrical products manufacturer Zest WEG Group has added an integrated-solutions offering to its products-oriented sales strategy in a bid to penetrate market segments in which there is a growing appetite for all-encompassing solutions. The South African company is the fifth largest branch within the larger WEG group, of Brazil, which has branches in 34 countries and has manufacturing facilities in 12 countries, including South Africa.