{"id":527899,"date":"2017-07-26T14:00:14","date_gmt":"2017-07-26T14:00:14","guid":{"rendered":"http:\/\/juniorminingnews.com\/?p=527899"},"modified":"2017-07-26T14:00:14","modified_gmt":"2017-07-26T14:00:14","slug":"think-twice-before-you-invest-in-a-meal-kit-company-2","status":"publish","type":"post","link":"https:\/\/juniorminingnews.com\/?p=527899","title":{"rendered":"Think Twice Before You Invest in a Meal Kit Company"},"content":{"rendered":"<div class=\"ftpimagefix\" style=\"float:left\"><a class=\"colorbox\" href=\"http:\/\/juniormininganalyst.com\/think-twice-before-you-invest-in-a-meal-kit-company\/\"><img decoding=\"async\" width=\"150\" src=\"http:\/\/wp.investmentu.com\/wp-content\/uploads\/2017\/07\/blue-apron-stock-1.jpg\" alt=\"blue apron stock 1\"><\/a><\/div>\n<p><span>By  <a class=\"colorbox\" href=\"http:\/\/www.investmentu.com\/article\/detail\/55771\/problem-blue-apron-stock\">Matthew Carr<\/a><\/span>  <\/p>\n<div><\/div>\n<p>In my kitchen, I have a library of cookbooks \u2013 everything from Sandra Lee to Julia Child.<\/p>\n<p>And on top of that, there are hundreds of recipes passed down from generation to generation on my wife&#8217;s side, as well as my own recipes I&#8217;ve tinkered with over the years.<\/p>\n<p>I&#8217;ve grown up in an era where culinary education is easily accessible. There are a wide range of channels dedicated to cooking and countless programs across the cable universe centered on food.<\/p>\n<p>Chefs are celebrities. They&#8217;re household names. People aspire to be like Rachel Ray or Anthony Bourdain.<\/p>\n<p>And for investors, there are a growing number of ways to profit from this trend.<br \/>\nThe Subscription Economy Hits the Dinner Table<br \/>\nYear to date, shares of Adobe (Nasdaq: ADBE), Netflix (Nasdaq: NFLX), Sirius XM (Nasdaq: SIRI) and Electronic Arts (Nasdaq: EA) are leaving the broader markets in the dust.<\/p>\n<p>In fact, shares of Adobe, Netflix and Electronic Arts are up more than 40% apiece\u2026<\/p>\n<p>Now, you might be asking, \u201cWhat do these companies have to do with cooking?\u201d<\/p>\n<p>The answer is these companies are benefiting from the transition to the \u201csubscription economy.\u201d And as we&#8217;ll see in a moment, the cooking industry is in the midst of a similar transition.<\/p>\n<p>Over the past five years, companies that have embraced the subscription economy have seen their revenue grow at an average of 15.1% per year. That&#8217;s nine times faster than the S&amp;P 500&#8217;s revenue growth and more than four times faster than the average U.S. retail growth during the same span.<\/p>\n<p>We&#8217;ve moved to a services and information goods economy.<\/p>\n<p>Subscription-based services are essential to our modern world. And these include not just cable, television, internet and games\u2026 but also clothes, toilet paper, pet food, razors and toys.<\/p>\n<p>[iu-adbox]<br \/>\nThe 90-Day Investor Challenge<br \/>\nAll this seems like a perfect opportunity for a company like Blue Apron (NYSE: APRN).<\/p>\n<p>We have a growing younger population that likes to cook and idolizes chefs and fine dining. And we have this surging subscription economy. The data looks appetizing\u2026 at first.<\/p>\n<p>Almost 20% of Americans have tried a meal-kit service. And expectations are it will be a multibillion-dollar industry by 2022.<\/p>\n<p>For meal-kits, the groups in the target audience are millennials, more affluent Americans and single men.<\/p>\n<p>For single guys and gals, a meal-kit service is dating gold. You can cook a nice romantic meal at home for less money than going to a restaurant would cost. And it makes it much easier to transition to \u201cNetflix and chill.\u201d<\/p>\n<p>In 2016, the U.S. meal-kit market generated $1.5 billion in revenue. This is expected to double over the next few years to $3 billion.<\/p>\n<p>In particular, we&#8217;ve seen a massive uptick for the most popular meal-kit service, Blue Apron. In 2014, Blue Apron&#8217;s annual revenue was $78 million. In 2015, this increased 337% to $341 million. And in 2016, this grew another 133% to $795 million.<\/p>\n<p>Blue Apron&#8217;s revenue is expected to top $1 billion this year.<\/p>\n<p>These are positives\u2026 But there are also negatives.<\/p>\n<p>As of 2017, Blue Apron has slowed to 26.9% revenue growth year over year.<\/p>\n<p>Last week, Blue Apron <a class=\"colorbox\" href=\"http:\/\/www.investmentu.com\/article\/detail\/55771\/problem-blue-apron-stock\"> \u2026read more<\/a> <\/p>\n<p>Source:: <a class=\"colorbox\" href=\"http:\/\/www.investmentu.com\/article\/detail\/55771\/problem-blue-apron-stock\" title=\"Think Twice Before You Invest in a Meal Kit Company\">Investment You<\/a><\/p>\n<p>The post <a class=\"colorbox\" rel=\"nofollow\" href=\"http:\/\/juniormininganalyst.com\/think-twice-before-you-invest-in-a-meal-kit-company\/\"><\/a><a class=\"colorbox\" href=\"http:\/\/www.investmentu.com\/article\/detail\/55771\/problem-blue-apron-stock\">Think Twice Before You Invest in a Meal Kit Company<\/a> appeared first on <a class=\"colorbox\" rel=\"nofollow\" href=\"http:\/\/juniormininganalyst.com\/\">Junior Mining Analyst<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Matthew Carr In my kitchen, I have a library of cookbooks \u2013 everything from Sandra Lee to Julia Child. And on top of that, there are hundreds of recipes passed down from generation to generation on my wife&#8217;s side, as well as my own recipes I&#8217;ve tinkered with over the years. I&#8217;ve grown up [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[4],"tags":[],"_links":{"self":[{"href":"https:\/\/juniorminingnews.com\/index.php?rest_route=\/wp\/v2\/posts\/527899"}],"collection":[{"href":"https:\/\/juniorminingnews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/juniorminingnews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/juniorminingnews.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/juniorminingnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=527899"}],"version-history":[{"count":0,"href":"https:\/\/juniorminingnews.com\/index.php?rest_route=\/wp\/v2\/posts\/527899\/revisions"}],"wp:attachment":[{"href":"https:\/\/juniorminingnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=527899"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/juniorminingnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=527899"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/juniorminingnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=527899"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}