{"id":1142185,"date":"2019-10-03T09:00:47","date_gmt":"2019-10-03T14:00:47","guid":{"rendered":"http:\/\/oilandgas-investments.com\/?p=2542"},"modified":"2019-10-03T09:00:47","modified_gmt":"2019-10-03T14:00:47","slug":"they-won-california-now-theyre-going-across-the-usa-im-expecting-big-things-out-of-plus-products-plus-cse-plprf-otc","status":"publish","type":"post","link":"https:\/\/juniorminingnews.com\/?p=1142185","title":{"rendered":"They Won California. Now They\u2019re Going Across The USA. I\u2019m Expecting Big Things Out of Plus Products PLUS-CSE\/PLPRF-OTC"},"content":{"rendered":"

Plus Products\u00a0 (PLUS-CSE \/ PLPRF:OTC)<\/strong><\/span> already has the #1 cannabis product in all of California, the largest and most competitive market for cannabis in the world \u2013\u00a0with almost no advertising!<\/span><\/em>\u00a0They are the leader.<\/p>\n

And they are now about to roll out an entirely new line of CBD edibles across the country<\/strong> \u2013 in a direct-to-consumer model that is more profitable.\u00a0 Investors want to see a path towards positive cash flow and profits in marijuana stocks and I see Plus Products poised to deliver.<\/p>\n

\"1\"<\/a><\/p>\n

As they go national, Plus Products will lever the Internet and two high profile marketing partners \u2013 singer\/songwriter John Legend and national mattress company Casper \u2013 with their brand of CBD edibles.<\/p>\n

In one sense, that\u2019s all you need to know.\u00a0\u00a0If you have a product good enough to be #1 in California \u2013 with no advertising \u2013 and you\u2019re about to take that brand national, with higher margins \u2013 you’re going to leapfrog your previous success.<\/p>\n

PLUS is also using its war chest \u2013 over US$30 million in treasury \u2013 for two other expansions: start selling their #1 brand of PLUS gummies in Nevada, and increase advertising in California to gain even more market share.<\/p>\n

From these three large expansions \u2013 going national with their CBD by far the biggest \u2013 I expect growth for PLUS to continue in the coming quarters.<\/p>\n

PLUS PRODUCTS HITS THE ACCELERATOR<\/strong><\/span><\/p>\n

Plus Products is the number one seller of cannabis gummies (the largest edibles segment by a huge margin) in the state of California with a 21% market share.<\/p>\n

It isn\u2019t even a close race.<\/p>\n

Plus Products two main gummy products are #1 and #2 in California across all categories \u2013 that includes vapes, tinctures, flower, etc.. The next closest competing gummy product has only half the sales of Plus Product\u2019s best seller. Leading cannabis market research group–BDS Analytics–confirm this.<\/p>\n

This is the most important race in cannabis and Plus Products is holding down both of the top two spots.<\/p>\n

\"2\"<\/a><\/p>\n

PLUS achieved this dominant position on the strength of its product alone \u2013 NO MARKETING! Almost all of this growth to date has been word of mouth from satisfied customers.<\/p>\n

Nothing reveals of the strength of a consumer brand more than satisfied customers who tell their friends. Plus Products is #1 because it has the best product.<\/p>\n

Now the company is hitting the gas pedal on marketing.<\/p>\n

But not just in California\u2026 instead Plus Products is rolling out marketing\u00a0NATIONALLY<\/em>\u00a0with its CBD product.<\/p>\n

Plus Products is taking arguably the strongest brand in cannabis onto the national stage just as the size of the CBD market is expected to explode.<\/p>\n

\"3\"<\/a><\/p>\n

With USD$34 million of cash in the bank, the company has the financial means to hit this hard at exactly the right moment.<\/p>\n

John Legend Agrees With Me \u2013 Own The Leaders<\/strong><\/span><\/p>\n

Driving national awareness for the CBD product will be Grammy, Oscar, Emmy and Tony award winning John Legend (\u201cAll of Me\u201d) with his\u00a030 million<\/span><\/em>\u00a0social media followers and over\u00a02 billion streams<\/span><\/em>\u00a0on Spotify.<\/p>\n

Legend insisted on taking a Plus Products share position rather than just getting paid cash to act as an advocate for the brand.\u00a0\u00a0He knows \u2013 Own The Leaders!\u00a0\u00a0That has been my biggest investing lesson ever \u2013 own the leaders in the industry.<\/p>\n

A social influencer on this scale is going to have an impact \u2013 consider that companies value this marketing stream enough to pay big influencers $100k plus for just a single post.<\/p>\n

\"4\"<\/a><\/p>\n

This is the most effective marketing nowadays.\u00a0\u00a0The Kardashians are a multi-billion dollar business because of social media.<\/p>\n

John Legend has a long-term equity position in Plus Products.<\/p>\n

There\u2019s another leader partnering up with Plus Products \u2013 direct-to-consumer mattress company Casper<\/strong> who is now marketing Plus Products’ CBD gummies to consumers directly on their website.<\/p>\n

Casper\u2019s involvement is another huge validation of the power of the Plus Products brand. Casper has rocked an entire industry selling more than $400 million last year of mattresses-in-a-box and other sleep products, in a mostly direct-to-consumer channel–on their website!<\/p>\n

Look, Casper could partner with any CBD company it wanted to.<\/p>\n

They did their due diligence and partnered with Plus Products\u2026 which makes sense given that Plus Products is a dominant brand in the biggest cannabis market.<\/p>\n

CBD is known as a product that can chill you out.\u00a0\u00a0A mattress company is the PERFECT partner.<\/p>\n

And Casper\u2019s online platform immediately gives Plus Products a national presence in front of a massive number of consumers who can right now \u2013 as of September 17th\u00a0\u2013 buy Plus Products CBD gummies in 43 states.<\/p>\n

The CBD gummies are also being sold directly through the Plus Products website.<\/p>\n

Direct To Consumer Is MUCH More Profitable<\/strong><\/span><\/p>\n

Rolling out CBD nationally is huge for PLUS Products and its shareholders \u2013 not just for the volume of sales growth that it\u2019s expected to bring in \u2013 but because direct to consumer is so much more profitable.<\/p>\n

So far, Plus Products has only been selling THC and CBD products through third party locations in California.\u00a0 Going directly to the consumer instead is so significant because it cuts out\u00a0two<\/em>\u00a0layers of middlemen.<\/p>\n

When selling in stores instead of direct-to-consumer\u2026 Plus Products has to sell to a distributor who then marks the product up 30% and sells it to a retailer, who then marks it up 150% to sell it to the consumer.<\/p>\n

The retailer\u2019s selling price to the ultimate consumer is over $20 for PLUS\u2019 brand of THC gummies \u2013 but Plus Products only gets $6 when it sells to the distributor.\u00a0\u00a0That\u2019s a lot of lost margin!<\/p>\n

Going direct-to-consumer, Plus Products will be receiving the $35 per tin (due to high demand for Hemp CBD) from the end customer, not $6 from a distributor.\u00a0 That’s an exponential increase!!<\/p>\n

And investors should understand that while nationwide CBD sales are great by themselves, there\u2019s another huge benefit.\u00a0\u00a0You see, the packaging, the product, everything looks the same as what a customer in California sees today.\u00a0\u00a0As the CBD goes national, it\u2019s seeding the Plus Products brand across the country.<\/p>\n

This national CBD roll-out will establish the brand\u00a0so that when THC is legalized\u2026..the Plus Products THC product is the natural choice in every state, just as it already is in California.<\/span><\/em><\/p>\n

(Did you see last week where the governors of Pennsylvania, New York and Connecticut all said they were going to go full legal on marijuana \u2013 that should be a huge tailwind for US pot stocks this fall!)<\/p>\n

Before I end this, just a quick note on the other two sales efforts that PLUS is ramping up.<\/p>\n

Their THC gummies will soon be sold in Nevada.<\/p>\n

Next to California, Nevada is going to be the next most valuable cannabis market. With 40 million tourists every year, analysts see $1.2 billion in cannabis spending in Nevada by 2022.<\/p>\n

And important to note\u2026 Plus Products management is not expecting a slow revenue ramp up in Nevada.\u00a0\u00a0Their expectations are to have the #1 edibles position in Nevada by the end of Q1 2020.\u00a0\u00a0That would be just six months from now.<\/p>\n

I would say that sounds crazy, but that is exactly how long it took them to achieve that feat in the California gummies market following full legalization\u2026 with hardly any marketing spending! The brand will already have name recognition in Nevada so it should actually be easier to ramp up revenue there.<\/p>\n

Management\u2019s confidence in the ability to grow in Nevada all comes down to the fact that the best product wins \u2013 and they believe that they have the best product. The word of mouth momentum that Plus Products created in California shows that.<\/p>\n

If Nevada goes as expected, management plans to add another four states by the end of 2020.\u00a0\u00a0This is not a company that has small plans.\u00a0 The goal here is to be the leading brand in California first, the entire United States next and eventually the world.<\/p>\n

And they have the balance sheet \u2013 US$30 million PLUS \u2013 to do it!<\/p>\n

Lastly \u2013 a recent report released by Arcview Market Research and BDS Analytics noted that California cannabis sales will hit $3.1 billion in 2019 \u2013 and then quickly more than double again to $7.2 billion in 2024.<\/span><\/em><\/p>\n

Already the biggest market by far\u2026 California by itself is projected to be 40% larger than the entire country of Canada and 253% larger than the next-largest state (Colorado) by 2024.<\/p>\n

One in four dollars spent on legal cannabis in 2024 is expected to be spent in California.\u00a0\u00a0Plus Products will be ramping up their advertising in California in Q4 2019.<\/p>\n

Win California, you should win the country.\u00a0\u00a0Win the USA and you win the world.<\/p>\n

National CBD roll-out with Tier 1 partners. Expand gummy sales into Nevada.\u00a0 Beef up advertising in California.\u00a0 Investors are looking for a clear path to cash flow out of the cannabis sector, and Plus Products is positioned to deliver.<\/p>\n

 <\/p>\n

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Plus Products has sponsored and reviewed this article. The information in this newsletter does not constitute an offer to sell or a solicitation of an offer to buy any securities of a corporation or entity, including U.S. Traded Securities or U.S. Quoted Securities, in the United States or to U.S. Persons. \u00a0Securities may not be offered or sold in the United States except in compliance with the registration requirements of the Securities Act and applicable U.S. state securities laws or pursuant to an exemption therefrom. \u00a0Any public offering of securities in the United States may only be made by means of a prospectus containing detailed information about the corporation or entity and its management as well as financial statements. \u00a0No securities regulatory authority in the United States has either approved or disapproved of the contents of any newsletter.<\/p>\n

Keith Schaefer is not registered with the United States Securities and Exchange Commission (the \u201cSEC\u201d): as a \u201cbroker-dealer\u201d under the Exchange Act, as an \u201cinvestment adviser\u201d under the Investment Advisers Act of 1940, or in any other capacity. \u00a0He is also not registered with any state securities commission or authority as a broker-dealer or investment advisor or in any other capacity.<\/p>\n

 <\/p>\n<\/div>\n

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Plus Products  (PLUS-CSE \/ PLPRF:OTC) already has the #1 cannabis product in all of California, the largest and most competitive market for cannabis in the world – with almost no advertising! They are the leader. And they are now about to roll out an entirely new line of CBD edibles across the country – in a direct-to-consumer […]<\/p>\n","protected":false},"author":19,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[528],"tags":[],"_links":{"self":[{"href":"https:\/\/juniorminingnews.com\/index.php?rest_route=\/wp\/v2\/posts\/1142185"}],"collection":[{"href":"https:\/\/juniorminingnews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/juniorminingnews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/juniorminingnews.com\/index.php?rest_route=\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/juniorminingnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1142185"}],"version-history":[{"count":96,"href":"https:\/\/juniorminingnews.com\/index.php?rest_route=\/wp\/v2\/posts\/1142185\/revisions"}],"predecessor-version":[{"id":1146030,"href":"https:\/\/juniorminingnews.com\/index.php?rest_route=\/wp\/v2\/posts\/1142185\/revisions\/1146030"}],"wp:attachment":[{"href":"https:\/\/juniorminingnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1142185"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/juniorminingnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1142185"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/juniorminingnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1142185"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}