By Zach Scheidt
This post Look Out Tesla, Apple’s On Your Six! appeared first on Daily Reckoning.
I’ve got a confession to make… I’m a horrible dad.
You see, this week, I sent my 13-year old daughter to school without her iPhone.
I know, I know. That’s considered cruel and unusual punishment these days.
But when it was time to get in the car for school, Rebekah was checking her Instagram feed instead of getting ready to go. So I took her phone for the day.
According to Rebekah, that’s a big problem for a middle-schooler. “How am I supposed to communicate with my friends?!” (Heaven forbid she actually talks to them in person.)
As you can probably tell from my sarcasm, I think Rebekah’s perspective is a little off when it comes to her iPhone. Similarly, I think Apple’s investors also have a skewed perspective when it comes to the new iPhone models and the company’s long-term direction.
Fortunately, that skewed perspective sets up a great opportunity for income investors…
Apple’s Multi-Generational Iconic Brand
Shares of Apple moved lower after the company unveiled its newest models of the iPhone.
Apple’s iPhone 8 — along with the 10-year anniversary model “X” (pronounced “iPhone ten”) failed to inspire investors. Essentially, there weren’t enough surprise features for customers to get excited about.
I’m not sure I disagree with them…
You won’t find me standing in line to pay $1,000 for the newest iPhone. Honestly, the iPhone 5 or 6 has all the features I could ever really want in a phone. My kids have older models of the iPhone and they work perfectly fine for keeping in touch with each other and snapping pictures of little brother snuggling with the kittens.
But just because Apple got a cold reception to its latest products doesn’t mean the company is in trouble. Far from it!
You see, Apple will still sell plenty of its newest phones — and rack up billions in cash from these sales — for two reasons.
One: The iPhone is still a status symbol for young and old alike.
A recent survey from investment research firm Piper Jaffray found that 82% of U.S. teenagers expect their next phone be an iPhone. This was the highest percentage recorded since the company started its semi-annual survey.1
Older adults are not much different, with 79% stating that they want the latest edition of the iPhone.
Despite the lackluster reviews on Apple’s latest models, the newest iPhone is still one of the hottest status symbols in our ever-more materialistic society.
The second reason is that blue chip companies will still keep their employees outfitted with the latest technology.
My little brother works for one of the big four accounting firms. This week, I dropped by his house to watch some Monday Night Football, and found him showing off his new piece of hardware. It seems his firm has already issued the iPhone 8 to all its staff accountants.
As long as Apple remains the standard for consumer technology, you can bet that corporate America will continue to issue its products to employees. This is …read more
Source:: Daily Reckoning feed
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