By Ray Blanco
This post This (Former) Coca-Cola Product Can Get You High appeared first on Daily Reckoning.
You’ve probably heard the old urban legend about Coca-Cola.
Back in the day, it used to be jam-packed with good old-fashioned cocaine.
Well, that’s a little bit of an exaggeration.
But there actually is some truth to it.
In the late 1800s, when Coca-Cola’s founders were perfecting their formula, they included extract of coca leaves (thus the “Coca” in Coca-Cola).
While the actual amount of cocaine in Coca-Cola is up for debate, it’s widely accepted that Coke contained a trace amount of the other kind of “coke” all the way up until 1929.
But it just wasn’t enough to give you a buzz.
Now, though, another Coca-Cola product — a former one, at least — could be getting people high.
And it has big implications for pot investors in 2017.
The product in question?
The Keurig coffee maker.
Up until Keurig Green Mountain was acquired by private equity firm JAB Holding Co. last year, Coca-Cola was the largest shareholder in the coffee maker brand.
And enterprising pot entrepreneurs have been leveraging the popularity of Coke’s old portfolio holding to get edibles out to the masses.
In case you’re not familiar, the Keurig uses a single-serve “K-Cup,” a self-contained coffee pod that comes in a variety of flavors and drink types, to load drinks into the machine.
Pot companies have been working on developing pot-infused K-Cups, which give you something a little stronger than a caffeine buzz. One of those businesses, Brewbudz, just launched a marijuana-infused K-Cup line that includes coffee (also available in decaf), black tea and cocoa.
Each pot pod costs $7.
Other companies are joining the trend too.
Up until now, “pot edibles” conjured up images of Cheech and Chong lookalikes whipping up weed brownies in their home kitchen and selling them to dispensaries. But as edible pot companies get more commercial, manufacturing K-Cups and the like, I believe that we’ll see more acceptance of recreational pot nationwide.
Think about it…
If you’re concerned about “drug culture,” the idea of a bunch of stoners selling cookies packed with weed to dispensaries out of a tie-dye-painted VW bus doesn’t exactly send the right image to you. But marijuana edibles that are commercially packaged and come out of a factory setting?
That suddenly “feels” a lot more like alcohol or cigarettes — acceptable vices.
How voters feel about pot in 2017 has everything to do with how widespread acceptance of recreational pot becomes…
And, more importantly, how big our profit opportunity becomes in the months ahead.
In short, we’re seeing the legitimization of recreational pot in America.
And it’s happening one pot-infused K-Cup at a time.
So make sure you keep tuned in. And as the pot industry continues to strengthen its roots in the U.S. I’ll have even more ways to profit BIG!
To a bright future,
Ray Blanco
for The Daily Reckoning
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